We all seek comfort and cling to familiarity. In many ways, it’s part of our evolutionary programming. Our comfort zones are usually populated by people who love us, rhythms to life that we recognize, and places that make us feel secure. Our comfort zone is, in short, our personal safety net. We all have them, and we all should. However, in his new book, Bootstrapped Millionaire, Tim T. Mercer cautions against the complacency that can arise when we sink into our comfort zones.
What sets successful entrepreneurs apart, says Mercer, is, “the spirit and courage to take charge of their lives.” Once we decide to take control of our own destiny, we can begin to make incredible things happen. It follows then that once personal power is reclaimed, Bootstrapped Millionaire delves into the practical intricacies of starting and growing a business. Sourcing his own experiences as an IT consultant and later starting an industry-leading technology company that reports over 60MM in revenue, Mercer shares the strategies, tactics, and resources that helped him master the hustle and grind of becoming a millionaire, including:
- Identifying your marketable skills
- Mapping your own path to financial success
- Launching a consulting business
- Building passive income investments
- Self-education and training programs
- Government contracts for small businesses
- Financial and business assistance via SBA
- Risk vs. reward
- Passive vs. active income
- The 3 C’s of Financing
- Raising startup capital
- Growing your business exponentially
The combined impact of Tim’s philosophy of self-empowerment and his unique business expertise is one that takes entrepreneurship out of the unreachable stratosphere and puts it into the hands of every aspiring entrepreneur to mold according to their own goals and vision.